The Future of Search for Small Businesses: Maximizing SEO in 2026

Search Engine Optimization (SEO) is changing fast, but the goal is still the same: helping customers find your business online. In this session, you’ll learn the basics of what SEO is and how it works, the different strategies for paid and organic optimization, and how SEO tools are evolving in the age of AI. Whether you’re brand new to SEO or looking for fresh insight, this session will help you understand what’s changing, what still works, and where to focus your time and budget in 2026. Taught by Dr. Sara Keel of Brightcrest Media Alliance