Summer Education Series - Intelligent Use of AI

Artificial Intelligence (AI) is transforming how small businesses operate—from marketing and customer service to inventory management and content creation. But with powerful tools come important considerations. Join the Tennessee Small Business Development Center (TSBDC) for an informative, practical session designed to help small business owners understand how to responsibly integrate AI into their operations. This one-hour workshop, led by Sarah Becht, will demystify AI technology, provide real-world use cases, and highlight both the opportunities and the limitations of AI tools. Topics Covered: What AI is (and what it isn’t): Basic concepts explained in plain language ChatGPT AI tools for small business: content creation Risks and pitfalls: Misinformation and fact-checking Safe usage practices: How to protect your business, brand, and customer data Ethics and decision-making: Knowing when not to rely on AI Whether you’re just getting started or already experimenting with AI tools, this session will give you a foundational understanding of how to leverage AI to save time, increase efficiency, and make informed decisions—without putting your business at risk. This will be held in the new Entrepreneurship Center in the Technology Building. Look for directional signs.