Is This an Expensive Mistake? Evaluating Your Business Idea

Every successful business starts with an idea, but not every idea should become a business. This workshop is designed specifically for pre-venture entrepreneurs who are still evaluating a business idea or are in the early planning stages. Before investing significant time, money, or energy, you'll learn practical tools to determine whether your idea has real potential. We'll cover how to evaluate market demand, identify your target customer, understand the product life cycle, consider economic factors, and complete a SWOT analysis to uncover your idea's strengths, weaknesses, opportunities, and threats. Whether you're considering starting your first business or exploring a new venture, you'll leave with a framework to help you make informed decisions and avoid costly mistakes before you launch.