Building Your Brand Identity

This class offers practical and easily applicable ideas for clearly defining your brand identity and developing comprehensive brand guidelines. Participants will explore key elements of a strong brand including mission, vision, values, voice and visual identity; as well as how consistency in these areas builds trust and attracts the right audience. Whether you’re starting fresh or refining an existing business, this session will help you build the tools and confidence to create an authentic brand that supports long-term growth. Taught by Dr. Sara Keel of Brightcrest Media Alliance